Having something worth selling
Make the thing you sell the easy, obvious choice.
Put the price on the picture
Hiding your price loses the sale before it starts. Show the real number, lead with your normal value, and let the first figure people see set the scale.
Read →Show the proof, not a designed graphic
A real photo of your actual work beats a polished graphic. And a picture of your place already busy tells the undecided that this is where to be.
Read →Offer one clear thing, not a list
Too much choice freezes people. Make the decision for them with one good option, and you rescue the customer instead of adding to the noise.
Read →Make buying the easiest thing to do
Every extra step loses people. Say exactly how to buy, in one plain instruction, and make the easy path the one that leads to you.
Read →Why competing on price is a trap for a small shop
A discount buys a quick spike and little that lasts. What grows a small shop is being worth choosing, so spend your effort on that, not on cutting.
Read →Guides written for your trade
Ten trades, each with what to post and the ideas that work for it.
Open the guides for your trade →