By trade
What to post, depending on what you do
Most advice on this subject is written for everyone, which means it is written for nobody, and most of what ranks in the UK was written in America. These are UK guides for specific trades, with the regulators, seasons and dates that actually apply — plus a photography lesson in each one, because the photograph is usually the thing holding the post back.
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Hairdressers & barbers
What a UK salon or barbershop should post, how often, how to photograph a finish that flatters it, and the British dates that fill a column. Free, practical, no fluff.
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Nail & beauty salons
What to post for a UK nail or beauty salon, how often, how to photograph a set properly, and the British dates that fill chairs — Mothering Sunday is 7 March 2027, not May.
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Cleaning businesses
What a UK domestic or commercial cleaning business should post, how often, and how to shoot a before-and-after that people believe. Practical, British, and free.
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Plumbers
What a UK plumber should post to win work: Gas Safe, boiler servicing, frozen pipes and bathroom fits, plus how to photograph a job in a dark cupboard. Free and British.
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Electricians
What a UK electrician should post to win work: EICRs, Part P, consumer unit upgrades and EV chargers, plus how to photograph a board properly. British, not American.
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Restaurants & takeaways
What a UK restaurant or takeaway should post, when to post it, how to photograph food without a studio, and the British trading dates worth building a menu around.
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Cafés & coffee shops
What an independent UK café should post, how often, how to photograph coffee and cake on a phone, and the British dates worth planning a counter around. Free.
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Garages & MOT centres
What an independent UK garage should post to win local work: MOT reminders, plate-change peaks, warranty myths and winter checks. British, specific, free.
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Landscapers & gardeners
What a UK gardener or landscaper should post, when, and how to shoot a garden transformation properly — plus nesting season, waste carrier rules and knotweed, stated correctly.
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Driving instructors
What a UK driving instructor should post to fill a diary: pass photos that work, theory and test dates, the Highway Code hierarchy, and the DVSA facts pupils never know.
Or let it write them for you.
SocialPostxr takes a photo and a line about your business and gives you three finished posts to pick from. The free plan needs no card.
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