← Academy Phase 04 of learning
Getting ahead of your year
Plan around the dates your trade already shares.
Why the run-up beats the day
The trade around a big date is won in the weeks before it, not on the day. The waiting is part of what you are selling, so start before you are ready.
Read →Plan backwards from your real deadline
Your deadline is not the big date, it is your last order or appointment before it. Count down to that, and a busy season plans itself.
Read →Get there first on the dates everyone shares
Some days the whole country is already thinking about the same thing. That reminder is free. Move first, and be the shop they picture when it lands.
Read →Claim a quiet date nobody else competes on
Everyone fights for Christmas. Almost nobody bothers with the quiet dates. Claim one as your own and you are first in a category of one.
Read →Guides written for your trade
Ten trades, each with what to post and the ideas that work for it.
Open the guides for your trade →