What to post when you don't know what to post
Post one real thing that happened in your business today: a job finished, a tray sold out, a regular back in. Our free tool, What should I post?, turns that one line into a post: the idea and why it works, the words, and the picture to take. It never posts anything; you press send yourself.
What the tool does
You write a few words about your day. It asks two or three short questions about how the post should sound, then gives you a post written for your trade and your town, with a caption, tags and the words to put on the picture. No account, no card.
Three examples
Examples written for this page, to show the shape of what comes back.
They wrote: "Sold out of sourdough by ten."
The post:A photo of the empty basket at ten past ten, and a line telling people to come before ten tomorrow or to order a loaf ahead.
Why it works:A sell out shows people want it, without you having to say so.
They wrote: "A regular came back after two years."
The post:A photo of the chair, with the customer's say so, and a line about how good it is to see familiar faces back.
Why it works:A regular coming back tells a stranger that people like it here.
They wrote: "Finished a bathroom today."
The post:A before and after, the one problem you solved, and the next week you have a free slot.
Why it works:A finished job shows your work and gives people a reason to book now.
Who it is for
Anyone in the UK who runs a small business and does their own posts: cafés and pubs, salons and barbers, cleaners and trades, shops and studios. It works best when you give it something true from your own day.
Quick answers
What should a small business post on social media?
Real things from your working week: what you made, who came in, a job finished and what is coming up, each with a clear way to buy or book.
What do I post when I don't know what to post?
Write down one thing that happened today, however small, and turn it into a photo and one line; that is exactly what the tool does for you.
What should a new business post first?
Who you are, what you sell, where you are and how to buy, then a photo of you at work so people see the person behind the name.
How often should I post?
As often as you can keep up week after week, because a steady two or three posts a week does more than a daily burst that stops.