Making it a habit
Turn posting into something you barely have to think about.
Decide when you'll post, in advance
Meaning to post is not enough. Deciding the exact day and time, in advance, is most of the battle, and it is why the shops that plan actually follow through.
Read →A posting habit takes time, so keep it simple
A new habit is not automatic in a week. It takes longer than most people expect, so make posting small enough that you can keep it going until it sticks.
Read →Start on a landmark day
New habits stick better when you begin on a landmark, a Monday, the first, a new term. Pick a fresh start and your posting routine is likelier to hold.
Read →Make posting the easy default
You keep the habits that need no effort. So take the decisions out of posting: a set slot, a simple shape, your work saved in one place, and it just happens.
Read →Tick off every post you make
You keep going when you can see progress. Keep a simple, visible tally of the posts you have actually made, and let the growing row of ticks pull you on.
Read →When to Change Something, and When to Leave It Alone
You have three numbers and one of them looks bad. How to tell a real signal from a quiet fortnight, and how to change one thing at a time.
Read →Guides written for your trade
Ten trades, each with what to post and the ideas that work for it.
Open the guides for your trade →