Coming up
What to post on Cyber Monday
Everyone is on their phone, ready to buy. Your only job today is to make buying from you the easiest thing on the screen.
Mon 30 Nov 2026the date 64 days to gofrom today 10 daysthe run-up
Pick your days and we write your own guide. Your first plan is free.
Pick your days below. Nothing is made until you say.
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Fri 20 Nov 10 days before Put the link first Whatever you post this week, drop the way to buy into the very first line, not the last. Online, a step people have to hunt for is a step they simply won't take.
Write this one →
Mon 23 Nov 7 days before One thing, one photo, one tap Show a single item, its price, and a link straight to it. Too much choice stalls people; on a small screen, one clear option beats a list of ten.
Write this one →
Thu 26 Nov 4 days before Answer the delivery worry first The thing that kills an online order is "will it arrive in time?". Put the last order date and the postage right where the eye lands, before anyone has to ask.
Write this one →
Sat 28 Nov 2 days before Make it feel safe A real photo, a real name, a line on how you handle each order. People part with a card far more easily when the shop reads as a person, not a form.
Write this one →
Mon 30 Nov The day The day: a link, not a poster Today, post the actual link, plainly, and more than once. A handsome graphic with nothing to tap is a shop window with the door bolted shut.
Write this one →
How many days will you post?
4
4 days, all free.
Your days
Nov 20 10 days to Cyber Monday Friday 20 November Put the link first
Nov 23 7 days to Cyber Monday Monday 23 November One thing, one photo, one tap
Nov 28 2 days to Cyber Monday Saturday 28 November Make it feel safe
Nov 30 Cyber Monday day Monday 30 November The day: a link, not a poster
The day itself is always one of them.
Written for · from About you
About you + a customer to write for
Your first plan this year, of 4 free. Nothing is posted anywhere.
The 99p pack: four more days on this plan. Paid once with a card. No account, no subscription.
Your plan · Halloween · 4 days Otley Barbers at Halloween Four days spread across the run-up, the day itself in. Each one is written for a barber in Chapel Allerton, and each one is a thing to think about while you work that day.
Kept on your profile Oct 11
20 days to Halloween Sunday 11 October · day 1 of 4
Suggested time · Sun 6 to 8 pm i Say it is coming
- One line, no photo: "Something is planned for the 31st."
- Photograph nothing yet. The wait is part of it.
- While you work: which dad would ask for a spooky colour spray for the kids? Note the name.
Why Sun 6 to 8 pm: Dads plan the week on Sunday night, after bedtime.
Everything on this card goes with it to What should I post?
Oct 17
14 days to Halloween Saturday 17 October · day 2 of 4
Suggested time · Sat 9 to 10 am i Show it half-made
- The pumpkin in the window before it is carved.
- The kids' cut offer half-written on the board behind you.
- While you work: ask two Saturday dads if they would book the 31st.
Why Sat 9 to 10 am: Saturday dads book the morning of, from the school car park.
Everything on this card goes with it to What should I post?
Oct 25
6 days to Halloween Sunday 25 October · day 3 of 4
Suggested time · Sun 6 to 8 pm i Show the proof
- The first kid with the Halloween colour, from behind, with the cape on.
- The chair by the window with the carved pumpkin on the counter.
- While you work: count the Saturday slots left and write the number down.
Why Sun 6 to 8 pm: Same slot as day one: they saw the first post here.
Everything on this card goes with it to What should I post?
Oct 31
Halloween day Saturday 31 October · day 4 of 4
Suggested time · Sat 8 am and 4 pm i The day itself, twice
- Morning: what is still free today, with the opening time in the picture.
- Late afternoon: the last of it, "two chairs left till six".
- While you work: one photo of the busiest moment for next year.
Why Sat 8 am and 4 pm: The morning post catches the planners, the afternoon one the ones who forgot.
Everything on this card goes with it to What should I post?
Want more days? The 99p pack adds four to this plan.
The idea most businesses miss
Don't make them think
Steve Krug's rule for anything online is that every extra step, every moment of "wait, how do I do this?", quietly loses people. On the day the whole country is shopping on a phone, the shop that wins isn't the cleverest one, it's the one where buying takes a single obvious tap. Strip out every step you can.
Steve Krug, usability expert, author of Don't Make Me Think · Don't Make Me Think, Steve Krug
Questions
The questions people ask
- I don't have a proper online shop. Is this for me?
- If people can pay you online at all, a booking link, a message, a card over the phone, then yes. The link just needs to sit one tap from the post.
- How many times can I post the link?
- More than once on the day is fine, worded a little differently each time. People scroll past the first one without ever meaning to.
- Isn't a nice graphic better than a bare link?
- A graphic wins the look; the link wins the order. Forced to choose, choose the one a thumb can actually tap.
The other dates worth the effort
Fri 27 Nov 2026 Black Friday 61 days to go You can't out-cut the big shops, so don't try. Offer the one thing they can't: a gift card, at a small premium, from a real person. 6 posts to make →
Fri 25 Dec 2026 Christmas 89 days to go Your Christmas deadline isn't the 25th, it's your last order or appointment before it. Count down to that, and the whole month gets simpler. 7 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
Open the calendar →