Coming up
What to post for St Andrew's Day
Few of your customers could tell you a thing about Saint Andrew. Make the day about them and the place you share, not the saint.
Mon 30 Nov 2026the date 64 days to gofrom today 10 daysthe run-up
Pick your days and we write your own guide. Your first plan is free.
Pick your days below. Nothing is made until you say.
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Fri 20 Nov 10 days before Say why you're glad to be here Post one honest line about being a local Scottish business, not the saint, but why you like doing what you do, in this spot. People warm to a why long before they care about a date.
Write this one →
Mon 23 Nov 7 days before Make it unmistakably yours A dish, a bloom, a look with a local flavour, the thing a chain up the road would never think to do. Small and specific beats a flag draped over everything.
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Thu 26 Nov 4 days before Bring a bit of Scotland in Name a Scottish supplier, a nearby maker, or where your ingredients come from. Shared ground pulls harder than any tartan border ever could.
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Sat 28 Nov 2 days before Invite them for the day Say what you'll have on for the 30th and why it's worth coming in for. Keep it warm and low-key; this is a proud day, not a loud one.
Write this one →
Mon 30 Nov The day On the day Post something true from the day itself, the room, the food, a regular who dropped by. A real moment carries more than a graphic of a saltire.
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How many days will you post?
4
4 days, all free.
Your days
Nov 20 10 days to St Andrew's Day Friday 20 November Say why you're glad to be here
Nov 23 7 days to St Andrew's Day Monday 23 November Make it unmistakably yours
Nov 28 2 days to St Andrew's Day Saturday 28 November Invite them for the day
Nov 30 St Andrew's Day day Monday 30 November On the day
The day itself is always one of them.
Written for · from About you
About you + a customer to write for
Your first plan this year, of 4 free. Nothing is posted anywhere.
The 99p pack: four more days on this plan. Paid once with a card. No account, no subscription.
Your plan · Halloween · 4 days Otley Barbers at Halloween Four days spread across the run-up, the day itself in. Each one is written for a barber in Chapel Allerton, and each one is a thing to think about while you work that day.
Kept on your profile Oct 11
20 days to Halloween Sunday 11 October · day 1 of 4
Suggested time · Sun 6 to 8 pm i Say it is coming
- One line, no photo: "Something is planned for the 31st."
- Photograph nothing yet. The wait is part of it.
- While you work: which dad would ask for a spooky colour spray for the kids? Note the name.
Why Sun 6 to 8 pm: Dads plan the week on Sunday night, after bedtime.
Everything on this card goes with it to What should I post?
Oct 17
14 days to Halloween Saturday 17 October · day 2 of 4
Suggested time · Sat 9 to 10 am i Show it half-made
- The pumpkin in the window before it is carved.
- The kids' cut offer half-written on the board behind you.
- While you work: ask two Saturday dads if they would book the 31st.
Why Sat 9 to 10 am: Saturday dads book the morning of, from the school car park.
Everything on this card goes with it to What should I post?
Oct 25
6 days to Halloween Sunday 25 October · day 3 of 4
Suggested time · Sun 6 to 8 pm i Show the proof
- The first kid with the Halloween colour, from behind, with the cape on.
- The chair by the window with the carved pumpkin on the counter.
- While you work: count the Saturday slots left and write the number down.
Why Sun 6 to 8 pm: Same slot as day one: they saw the first post here.
Everything on this card goes with it to What should I post?
Oct 31
Halloween day Saturday 31 October · day 4 of 4
Suggested time · Sat 8 am and 4 pm i The day itself, twice
- Morning: what is still free today, with the opening time in the picture.
- Late afternoon: the last of it, "two chairs left till six".
- While you work: one photo of the busiest moment for next year.
Why Sat 8 am and 4 pm: The morning post catches the planners, the afternoon one the ones who forgot.
Everything on this card goes with it to What should I post?
Want more days? The 99p pack adds four to this plan.
The idea most businesses miss
Lead with why, not the saint
Simon Sinek's idea is that people don't really buy what you do, they buy why you do it. Almost nobody has strong feelings about Saint Andrew, yet plenty have feelings about a proud local business that's glad to be exactly where it is. Post the why, and the day carries it for you.
Simon Sinek, author of Start With Why · Start With Why, Simon Sinek
Questions
The questions people ask
- Is St Andrew's Day really a big trading day?
- Not the way Mothering Sunday is. Treat it as a warm local moment rather than a rush, and it earns goodwill more than takings.
- I'm not in Scotland. Should I bother?
- Probably not head-on. If you have a genuine Scottish link, where you trained, a supplier, your family, a quiet nod is fine; otherwise leave it be.
- How do I dodge the tartan cliché?
- Show something true to you instead of reaching for shortbread and bagpipes. One real local detail beats every flag going.
The other dates worth the effort
Sat 5 Dec 2026 Small Business Saturday 69 days to go This is the one day where the whole point is you. Don't waste it on a markdown, spend it turning today's goodwill into people who come back. 6 posts to make →
Thu 31 Dec 2026 New Year's Eve 95 days to go Everyone posts "Happy New Year". The ones worth reading say thank you, and make the year ahead about the customer, not themselves. 5 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
Open the calendar →