Coming up
What to post on Boxing Day
It lands on a Saturday, so plenty are out and about; a warm, easy invitation does well.
Sat 26 Dec 2026the date 90 days to gofrom today 6 daysthe run-up
Pick your days and we write your own guide. Your first plan is free.
Pick your days below. Nothing is made until you say.
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Sun 20 Dec 6 days before Decide your Boxing Day tone Choose now whether you're open, resting, or somewhere in between, and what you want to say. Settling it before Christmas means you're not scrambling on the day itself.
Write this one →
Tue 22 Dec 4 days before Plan the calm post While the big shops go loud, line up something human, a thank-you, a slow-morning photo, an easy "we're open if you fancy a wander". Different is what gets seen.
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Wed 23 Dec 3 days before Say your hours, clearly People honestly don't know who's open the day after Christmas. A plain note of your hours is useful on its own, and useful posts are the ones that get passed on.
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Fri 25 Dec The day before Make it an invitation If you're open, keep it low-pressure, an invitation, not a countdown. After Christmas people want calm, not another clock ticking at them.
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Sat 26 Dec The day On the day Post one warm, unhurried thing, the still shop, a fresh pot on, whoever wandered in. That's the note people keep once the sales blur into one.
Write this one →
How many days will you post?
4
4 days, all free.
Your days
Dec 20 6 days to Boxing Day Sunday 20 December Decide your Boxing Day tone
Dec 22 4 days to Boxing Day Tuesday 22 December Plan the calm post
Dec 25 1 day to Boxing Day Friday 25 December Make it an invitation
Dec 26 Boxing Day day Saturday 26 December On the day
The day itself is always one of them.
Written for · from About you
About you + a customer to write for
Your first plan this year, of 4 free. Nothing is posted anywhere.
The 99p pack: four more days on this plan. Paid once with a card. No account, no subscription.
Your plan · Halloween · 4 days Otley Barbers at Halloween Four days spread across the run-up, the day itself in. Each one is written for a barber in Chapel Allerton, and each one is a thing to think about while you work that day.
Kept on your profile Oct 11
20 days to Halloween Sunday 11 October · day 1 of 4
Suggested time · Sun 6 to 8 pm i Say it is coming
- One line, no photo: "Something is planned for the 31st."
- Photograph nothing yet. The wait is part of it.
- While you work: which dad would ask for a spooky colour spray for the kids? Note the name.
Why Sun 6 to 8 pm: Dads plan the week on Sunday night, after bedtime.
Everything on this card goes with it to What should I post?
Oct 17
14 days to Halloween Saturday 17 October · day 2 of 4
Suggested time · Sat 9 to 10 am i Show it half-made
- The pumpkin in the window before it is carved.
- The kids' cut offer half-written on the board behind you.
- While you work: ask two Saturday dads if they would book the 31st.
Why Sat 9 to 10 am: Saturday dads book the morning of, from the school car park.
Everything on this card goes with it to What should I post?
Oct 25
6 days to Halloween Sunday 25 October · day 3 of 4
Suggested time · Sun 6 to 8 pm i Show the proof
- The first kid with the Halloween colour, from behind, with the cape on.
- The chair by the window with the carved pumpkin on the counter.
- While you work: count the Saturday slots left and write the number down.
Why Sun 6 to 8 pm: Same slot as day one: they saw the first post here.
Everything on this card goes with it to What should I post?
Oct 31
Halloween day Saturday 31 October · day 4 of 4
Suggested time · Sat 8 am and 4 pm i The day itself, twice
- Morning: what is still free today, with the opening time in the picture.
- Late afternoon: the last of it, "two chairs left till six".
- While you work: one photo of the busiest moment for next year.
Why Sat 8 am and 4 pm: The morning post catches the planners, the afternoon one the ones who forgot.
Everything on this card goes with it to What should I post?
Want more days? The 99p pack adds four to this plan.
The idea most businesses miss
When everyone zigs, zag
Marty Neumeier's rule is that in a crowded moment the way to be seen is to do the opposite of everyone else. On Boxing Day every feed is a wall of red signs, so the boldest move is the quiet one: a human, generous, unhurried post in a sea of shouting. Zag.
Marty Neumeier, brand strategist, author of Zag · Zag: The #1 Strategy of High-Performance Brands, Marty Neumeier
Questions
The questions people ask
- Should I even bother posting on Boxing Day?
- One post is plenty. It keeps you in mind without adding to the noise, and it's cheap goodwill at a moment nobody expects it.
- I'm closed on Boxing Day. What then?
- Say so warmly, wish people a good rest, and tell them when you're back. A closed sign done kindly still counts as a post.
- Isn't it a wasted chance not to run a sale?
- Plenty will run one and blur together. Standing apart for a day is often worth more than joining a race you can't win.
The other dates worth the effort
Fri 25 Dec 2026 Christmas 89 days to go Your Christmas deadline isn't the 25th, it's your last order or appointment before it. Count down to that, and the whole month gets simpler. 7 posts to make →
Thu 31 Dec 2026 New Year's Eve 95 days to go Everyone posts "Happy New Year". The ones worth reading say thank you, and make the year ahead about the customer, not themselves. 5 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
Open the calendar →