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How to mark Remembrance Day
This is the one date to observe, not to trade on. The strongest thing you can post is simply that you stopped.
Wed 11 Nov 2026the date 45 days to gofrom today 7 daysthe run-up
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Wed 4 Nov 7 days before Decide how you'll mark it Choose now what you'll do at eleven o'clock: pause at the counter, close the doors for two minutes, or hold a short silence with your staff. Deciding early is what makes it happen.
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Sat 7 Nov 4 days before Say that you'll pause Post, plainly, that you will stop for the two-minute silence, and when. Telling people is part of the gesture, and it lets them stand with you.
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Mon 9 Nov 2 days before Leave the poppy alone If you show a poppy, let it stand on its own. Never turn it into a logo, a border round a picture, or a way to sell something.
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Tue 10 Nov The day before Keep the day clear Line up one quiet post for eleven o'clock and nothing competing beside it. A calm feed on the day says more than a paragraph.
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Wed 11 Nov The day On the day At eleven, stop. Two minutes of silence, and afterwards a short line to say you kept it. Say thank you if you wish, and leave it there.
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The idea most businesses miss
The loudest thing you can do is go quiet
On a day of remembrance, the businesses people respect are the ones that simply stop. The Royal British Legion asks the whole country to pause for two minutes at eleven o'clock, and a shop that closes its doors for those two minutes, and says so plainly, has done the whole job. Nothing needs to be added to it.
The Royal British Legion, who run the Poppy Appeal · The Royal British Legion, the two-minute silence
Questions
The questions people ask
- Can I still open on Remembrance Day?
- Yes. Most businesses stay open. The point is not to shut for the day but to pause for the two minutes and mark it with respect.
- Is it alright to post about it at all?
- Yes, if you mean it. A simple, sincere line is welcome. What jars is using the day to draw attention to what you sell.
- What should I steer clear of?
- Anything that turns remembrance into marketing: a poppy laid over a product, a themed promotion, a countdown. Keep the two well apart.
The other dates worth the effort
Thu 5 Nov 2026 Bonfire Night 39 days to go Everyone posts the fireworks. The post that works is the one only your shop can make: the warm bit between the cold and the display. 6 posts to make → Mon 30 Nov 2026 St Andrew's Day 64 days to go Few of your customers could tell you a thing about Saint Andrew. Make the day about them and the place you share, not the saint. 5 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
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