Coming up
What to post for St David's Day
It lands on a Monday, so the fuss is smaller, a simple, sincere nod beats a big push on a working day.
Mon 1 Mar 2027the date 155 days to gofrom today 12 daysthe run-up
Pick your days and we write your own guide. Your first plan is free.
Pick your days below. Nothing is made until you say.
The run-up
Every day between now and then that is worth a post
Not one a day. These are the ones that do a job. What each is for is underneath it.
Wed 17 Feb 12 days before Say why you're proudly Welsh Open with the why: you're a local business, on this street, and today is the day to say it out loud. That's the post people share on.
Write this one →
Sun 21 Feb 8 days before Bring in the daffodils Put daffodils in the window and post them. For a florist it's the day's easy win; for anyone else it's a warm, cheap signal that you're joining in.
Write this one →
Wed 24 Feb 5 days before Tell one local story Where your produce comes from, who supplies you, how long you've stood on this street. Roots are the whole point of the day.
Write this one →
Sat 27 Feb 2 days before Offer the Welsh version A Welsh cake, a local ale, a 'croeso' chalked on the board, one genuine touch that fits your place, not ten bolted on.
Write this one →
Mon 1 Mar The day Fly the flag, simply On the day, one warm post, the flag, the daffs, an open door, a 'dydd gŵyl Dewi hapus'. Sincere always does more than slick.
Write this one →
How many days will you post?
4
4 days, all free.
Your days
Feb 17 12 days to St David's Day Wednesday 17 February Say why you're proudly Welsh
Feb 21 8 days to St David's Day Sunday 21 February Bring in the daffodils
Feb 27 2 days to St David's Day Saturday 27 February Offer the Welsh version
Mar 1 St David's Day day Monday 1 March Fly the flag, simply
The day itself is always one of them.
Written for · from About you
About you + a customer to write for
Your first plan this year, of 4 free. Nothing is posted anywhere.
The 99p pack: four more days on this plan. Paid once with a card. No account, no subscription.
Your plan · Halloween · 4 days Otley Barbers at Halloween Four days spread across the run-up, the day itself in. Each one is written for a barber in Chapel Allerton, and each one is a thing to think about while you work that day.
Kept on your profile Oct 11
20 days to Halloween Sunday 11 October · day 1 of 4
Suggested time · Sun 6 to 8 pm i Say it is coming
- One line, no photo: "Something is planned for the 31st."
- Photograph nothing yet. The wait is part of it.
- While you work: which dad would ask for a spooky colour spray for the kids? Note the name.
Why Sun 6 to 8 pm: Dads plan the week on Sunday night, after bedtime.
Everything on this card goes with it to What should I post?
Oct 17
14 days to Halloween Saturday 17 October · day 2 of 4
Suggested time · Sat 9 to 10 am i Show it half-made
- The pumpkin in the window before it is carved.
- The kids' cut offer half-written on the board behind you.
- While you work: ask two Saturday dads if they would book the 31st.
Why Sat 9 to 10 am: Saturday dads book the morning of, from the school car park.
Everything on this card goes with it to What should I post?
Oct 25
6 days to Halloween Sunday 25 October · day 3 of 4
Suggested time · Sun 6 to 8 pm i Show the proof
- The first kid with the Halloween colour, from behind, with the cape on.
- The chair by the window with the carved pumpkin on the counter.
- While you work: count the Saturday slots left and write the number down.
Why Sun 6 to 8 pm: Same slot as day one: they saw the first post here.
Everything on this card goes with it to What should I post?
Oct 31
Halloween day Saturday 31 October · day 4 of 4
Suggested time · Sat 8 am and 4 pm i The day itself, twice
- Morning: what is still free today, with the opening time in the picture.
- Late afternoon: the last of it, "two chairs left till six".
- While you work: one photo of the busiest moment for next year.
Why Sat 8 am and 4 pm: The morning post catches the planners, the afternoon one the ones who forgot.
Everything on this card goes with it to What should I post?
Want more days? The 99p pack adds four to this plan.
The idea most businesses miss
Your roots are your brand
David Aaker's work on brand identity holds that the associations people carry about you, where you're from, what you stand for, how long you've been on the street, are among the most valuable and hardest-to-copy things a business owns. For a Welsh business, 'local and proudly Welsh' isn't decoration for one day; it's a lasting asset. St David's Day is the day to put it front and centre.
David Aaker, professor and author on brand equity · Building Strong Brands, Free Press, 1996
Questions
The questions people ask
- I'm in Wales but my customers aren't especially patriotic.
- You're not selling patriotism, you're selling belonging, 'we're one of you, on your street'. That works on everyone who lives there.
- Do I need Welsh on everything?
- No. One genuine 'croeso' or 'diolch' is warm; a whole board run through a phone translator is not. A little, done right.
- I'm an English business near the border. Is it for me?
- If you serve Welsh customers, a sincere nod is welcome. If it would feel forced, leave it, forced is worse than quiet.
The other dates worth the effort
Wed 17 Mar 2027 St Patrick's Day 171 days to go St Patrick's Day is about belonging, not beer. People come out to be part of it, so make yours the place that feels like the party. 5 posts to make →
Fri 23 Apr 2027 St George's Day 208 days to go Landing on a Friday, a pub can spin it into an evening; for everyone else a warm daytime nod is plenty. 5 posts to make → Everything else The whole calendar
The rest of this year and all of next, with the British ones in the right place.
Open the calendar →